TikTok is introducing a fresh option that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread rollout. This development aligns with a surge in AI-generated material, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A considerable share of this content is classified as “AI slop”, a label for inferior, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that many people like content produced via AI tools, ranging from digital art to educational videos, and we want to provide users the option to see more or less of that, depending on their own likes,” stated a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its network tagged as artificially created. Overall, in excess of 100 mn pieces of content are submitted to the app every day, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI-generated videos they view by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies mandate creators to label lifelike artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will from now on add an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2 million AI literacy fund for professionals and organizations to develop informative material about using AI responsibly. This initiative will benefit educational bodies specializing in training coding and technology.
Platform Protection
TikTok has supported its content review process, amid controversy over plans to make redundant hundreds of content moderators in the UK. It is expected to cut 439 jobs in its user protection team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it is viewed by humans. The company stated a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
